Welcome to Bonfire.
We are a revolutionary growth agency focused on storytelling.
Our process is simple.
We turn sparks into flames into bonfires.
IF YOU MADE IT HERE,
you have probably been around the block with other digital marketing agenices.
Welcome to the other side.
CIRCLES OF COMPETENCY
OUR PROCESS – ZERO TO ONE
On our introductory call, we’ll do a deep drive into the drivers of your business, how you are positioned within your niche versus where you ought to be, your specific pain points, your competition, your growth plans and potential verticals you want to move into. Then, we’ll figure out the metrics that matter, and extrapolate them onto a time horizon.
Most of all, we’ll focus on how we can leverage the principles storytelling to grow your brand.
Then, we go back to the cabin and generate a growth plan that will get you from zero (your present state) to one (your ideal state), employing one, some or all of the Circles of Competency listed below.
BRAND STORYTELLING
…is foundational to everything we do at Bonfire. We bring a combined 30 years of professional storytelling expertise to bear on creating a fully-formed, well thought out brand identity. We will craft a compelling origin story that will ignite the emotions of prospective customers in a way that excites, engages, and above all, CONVERTS.
WEB PRESENCE & SITE RANKING
We offer full-service web design, including, but not limited to: custom website creation and hosting, SEO optimization, DFY (done for you) websites that rank, and private backups to prevent data loss. Since your website is the front line of your customer experience. We can help you bring your vision to life on any web platform. If you are a local business we can create, optimize and manage your Google Business Profile to rank in the map pack as well as page one of organic listings using the methods below.
AD CREATION & DEPLOYMENT
We have particular expertise in targeted digital ad campaign strategies and local marketing outreach via channels like Facebook, TikTok, Instagram, Twitter, Facebook ads and Google Ads. We can create ads using a variety of different tried-and-true persuasion modalities and your specific use case. We can scrape leads, send outreach, iterate the messaging based on market feedback, and continue until your call-to-action is met.
MARKETING FLOW & INTEGRATIONS
Confused about how to integrate your Carrd lead magnet with your sales page on Gumroad? Or your newsletter on Beehiiv with your Shopify store? Or perhaps you’re wondering about the pros and cons of using Google Forms versus Typeform? Of course there are many more examples, but the point is, we can figure out all aspects of your customer journey, integrate them, and optimize your stack for growth.
E-COMMERCE & WHITE LABEL FULFILLMENT
If you are looking to add a branded product line or enchance your current e-commerce offerings we can help you put the pieces together. White Label Fulfillment services include product sourcing, inventory management, and product label design. E-commerce services include drop-ship inventory sourcing and storefront product population. We can even create your own online store for you.
LEAD GENERATION & CONVERSION
Whether you’re trying to target new clients, or attract product testers for the new beta build of your no-code SaaS product–or anything else under the sun, we can connect you to your market by using an iterative system whereby we create an offer for an ICP (ideal customer profile), scrape leads, send outreach to probe the addressable market, iterate and tighten the offer and outreach based on market feedback, and continue until the offer, call-to-action, outreach and ideal customer profile are all in perfect alignment. One of the cornerstones of a personal brand is a strong lead magnet and VSL. We can create lead magnets that convert and VSLs of any length and complexity that articulate as well as dazzle, and teach you to do the same.
